Paterson Arran [2010]

Via academic research I was introduced to Scottish food manufacturer Paterson Arran. Over time their Brontë range of biscuits had become fragmented, and they were looking for ideas on how to bring it back together.

Working with a small team of key personnel, I modified the packaging design for three biscuit selections and proposed ways to broaden the brand. In addition I developed and produced design guidelines for staff to use.